Newswire’s Media Advantage Platform Powers Chief Marketing Officers’ Return on Media and Marketing Communications...
Throughout 2022, thousands of companies have used Newswire's Media Advantage Platform to share their news while repurposing their stories for commercial marketing to ensure online visibility needed for brand awareness and increasing sales.
Chief Marketing Officers (CMOs) are recognizing that a cadence of press releases complemented by earned media, sponsored media interviews, and Forbes leadership pieces are rapidly replacing third-party SEO programs that aren't delivering the desired return on investment.
"Newswire's customers are transforming the power of the press release by leveraging our Media Advantage Platform (MAP) that enables earned media, native advertising, and thought leadership opportunities to power their integrated media and marketing returns," said Joe Esposito, Chief Executive Officer at Newswire. "We utilize our own platform to deliver our story consistently to power our growth," Esposito added.
Transforming the power of a press release into a powerful marketing tool is taking place in the technology, e-commerce, healthcare, and financial services industry every day. For example, companies in healthcare and the healthcare tech industry have leveraged the Media Advantage Platform to land coverage in several leading industry publications, including but not limited to the following:
- Authority Magazine
- Grand Rapids Business Journal
- HIPAA Journal
- Healthcare Tech Outlook
- mHealthIntelligence
- Ten7 Podcast
Opportunities like these have enabled Chief Marketing Officers and CEOs seeking higher returns on media spend to share their ideas through thought leadership pieces and ancillary paid media opportunities. Subsequent media outreach and media pitching, included as part of Newswire's Media Advantage platform, leverage press release campaigns to create earned media opportunities.
Earned Media coverage can often lead to benefits such as a notable uptick in website traffic, higher conversions, improved search engine optimization rankings, and more. In addition to brand awareness and online visibility, Newswire repurposes campaigns through sponsored content, digital marketing, and paid advertising to drive inbound interest that increases sales.
"While CMOs' roles and responsibilities will vary from company to company, we are chiefly responsible for planning and implementing an organization's overall marketing strategy. The Media Advantage Platform is available to Chief Marketing Officers like myself who are looking for new ways to engage audiences and aid them in generating more returns on their investment," said Charlie Terenzio, Chief Marketing Officer at Newswire.
Visit www.newswire.com for information on distributing the right message to the right audience at the right time.
About Newswire
Newswire is a media technology company that provides its clients the Media Advantage Platform, consisting of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.
Through its disruptive Media Advantage Platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.
To learn more about Newswire and its Media Advantage Platform, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row.
Contact Information:
Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766
Email: [email protected]
Contact Information:
Charlie Terenzio
Chief Marketing Officer
[email protected]
Press Release Service by Newswire.com
Original Source: Newswire's Media Advantage Platform Powers Chief Marketing Officers' Return on Media and Marketing Communications Spend
Notadvise.Financial Releases Soulbound Tokens to Combat Fake Finfluencers
SINGAPORE - September 26, 2022 - (Newswire.com)
Notadvise.Financial, created by eToro Elite Pro Popular Investor, Zechariah Zheng (eToro: Fundmanagerzech), and a former CTO & Solutions architect, Sam Wong, aims to bring clarity and transparency to the financial market by verifying the accounts of creators, influencers, "gurus" and course instructors in the space, with access to an API and using Soulbound tokens.
With Notadvise.Financial, investors will be able to determine which creator or influencer is actually making money with skin-in-the-game and who is just selling their courses. It does so by verifying the balance and performance in the financial "influencers'' brokerage accounts. It aims to create a safe haven for social media users looking for reliable accounts, trustworthy information and good honest advice.
"I have seen many 'gurus' try their hand on eToro, and because it's impossible to lie about your investment performance, most fail," says Zechariah Zheng, co-founder and one of only nine Elite Pro Popular Investors, the highest tier on eToro's program for the top and most experienced investors. The eToro program boasts over 2,500 Popular Investors globally.
The incentives to become an influencer in the crypto and financial sector have grown exponentially. According to the 2022 Influencer Marketing Report, the industry has grown from $1.7 Billion in 2016 to $16.4 Billion in 2022*. This has attracted a lot of fraudsters, impostors and fake gurus into the financial and crypto content industry.
Built on the Polygon Network, "creators can submit their read-only API credentials to Notadvise.Financial and selected information will be encoded into a Soulbound token and anyone is able to see their results," says Sam Wong, the co-founder and tech lead in the project.
Notadvise.Financial is going to be supporting various integrations to start with, including Binance and Interactive Brokers for the Beta. "We will be extending the number of integrations soon but we would like to Beta Test on current platforms for feedback," says David Lew, Head of Operations.
Creators looking to get verified can go to https://notadvise.financial and join our discord.
Alternatively, any questions about the platform or company can be sent to [email protected].
*The State of Influencer Marketing 2022: Benchmark Report - Influencer Marketing Hub https://influencermarketinghub.com/influencer-marketing-benchmark-report
Contact Information:
Zechariah Zheng
Co-Founder Notadvise.Financial
[email protected]
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Notadvise Financial team left to right Sam Wong, Zechariah Zheng and David Lew.png
Press Release Service by Newswire.com
Original Source: Notadvise.Financial Releases Soulbound Tokens to Combat Fake Finfluencers
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New XR-Land Metaverse Imversed Embraces Mixed-Reality Life
Augmented and virtual reality technology will start drastically altering daily lives, and it's not as far away as one may think. The first ever XR-Land metaverse, Imversed, is looking ahead of the curve and intends to combine AR/VR technology with geo-attached lands to create a fully immersive reality that merges the virtual worlds with physical worlds. Imversed also announced that their XR land concept visual display preview would be launched in October.
AR/VR is the Future
Similar to the beginning of the smartphone era, it is a telling sign when large technology companies start producing AR/VR headsets. They recognize the enormous market potential. Over the next three years, market research firms predict that the VR and AR industry will grow by USD 162.71 billion, or a CAGR of 46%.
One of the earliest adopters of VR/AR technology was HTC. Gamers love their VR headgear VIVE PRO. Additionally, HTC showed a strong desire to integrate AR and VR into daily life by announcing Viverse in March. Viverse uses virtual and augmented reality, high-speed connectivity, AI, and blockchain technologies to enable seamless experiences that can be accessed on any device, anywhere.
In July, Google announced they started small-scale public testing for their AR glasses prototypes. The prototypes include in-lens displays, microphones, and cameras, but with strict limitations on what they can do to protect users' privacy. While Google insists they are "taking it slow," their AR glasses are expected to be available as soon as next year.
According to a recent report from Bloomberg, Apple has applied for three new trademarks, "Reality One," "Reality Pro," and "Reality Processor." Speculations are that Apple's headset has 12 cameras to track hand and eye movements, and it will also use its M1 chips to power the device. The consensus is that Apple is close to introducing its AR/VR headset, with the announcement expected by January 2023.
AR/VR Trends and Possibilities
AR/VR technology is being deployed in various markets, including gaming, business, healthcare, and even the military. The potential market will undoubtedly shift and accelerate now that technology companies are gearing up to enter it.
Metaverse projects are exhibiting this striking pattern as well. To create a new and immersive environment that people crave, new metaverse projects focus more on AR and VR technology that merges with real-world applications.
Imversed
Imversed is precisely that. The first ever XR-Land metaverse, Imversed aims to create a completely immersive world by fusing AR/VR technologies with geo-attached lands. Users can easily buy, sell, or monetize their property in the Imversed.World.
Plus, anyone using an AR/VR headset can view all the user-generated content posted on a property. This will provide businesses and creators with virtually endless possibilities. Users can anticipate a unique experience where they can travel seamlessly between the digital and physical worlds. They will be able to interact with their favorite celebrities, avatars, or gaming characters while wandering through a virtual "New York City."
Keep an eye out for more information on Imversed.World:
Website: https://imversed.world
Discord: https://discord.gg/PTcWKDqEer
Twitter: https://twitter.com/imversedhub
Contact Information:
Johnson Chiang
CEO of Edison's Co.
[email protected]
Press Release Service by Newswire.com
Original Source: New XR-Land Metaverse Imversed Embraces Mixed-Reality Life
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This National Coffee Day, Buy Instant Coffee With Cryptocurrency
This National Coffee Day, you can buy your instant coffee with cryptocurrency
This National Coffee Day, pay with cryptocurrency.
As cryptocurrency becomes more widely used by consumers worldwide, crypto owners are looking for more ways to utilize their cryptocurrencies with merchants who accept crypto as a payment method. Recognizing this opportunity, Waka is proud to make its products even more accessible to customers by partnering with Crypto.com Pay.
"The introduction of this seamless cryptocurrency online payment option for an everyday staple like instant coffee is a sign of a broader acceptance of cryptocurrency," says founder David Kovalevski. "We are creating a modern-era instant coffee and tea company and are proud to be one of the first companies of our kind to accept crypto as a payment method. By enabling cryptocurrency payments, we are continuing to work towards our goal of making the coffee and tea experience more approachable and accessible."
Consumers can now choose their instant coffee or tea of choice, add them to their cart, and easily check out using the Crypto.com Pay payment method. After selecting the Crypto.com Pay payment method, users will be automatically transferred to their account where they can select what cryptocurrency they would like to use to pay with. Crypto.com will then show the exact converted price and seamlessly process the payment. Users need to have an active and funded wallet with Crypto.com to purchase products on Waka's website using this payment method.
According to Waka's data, consumer preferences are shifting as new and younger demographics try instant coffee and tea products for the first time. The growing interest in soluble coffee and tea products is mainly derived from their convenience and affordability compared to other available options, especially in today's inflationary environment. "We also believe that by adding Crypto.com Pay as a payment option, we can introduce our products to millions of potential consumers using the Crypto.com App and expand our reach to this younger consumer base," concluded Kovalevski.
About Waka Coffee & Tea
Founded in 2018, Waka is a direct-to-consumer coffee and tea company. Waka's quality instant coffees and teas are your effortless solution for delicious drinks at home or on the go. Our products generate less waste and require no equipment. Just add water and enjoy.
Recognizing that processing coffee and tea requires a significant amount of water, Waka donates to support clean water initiatives in developing countries throughout Africa, Asia, and South America through our "Add Water, Give Water" program.
Contact Information:
Waka Press
[email protected]
Press Release Service by Newswire.com
Original Source: This National Coffee Day, Buy Instant Coffee With Cryptocurrency
Goodable and Captivate Announce a New Partnership
TORONTO - September 20, 2022 - (Newswire.com)
Goodable, one of North America's fastest-growing media platforms, and Captivate, one of North America's leading digital signage platforms, are thrilled to announce a new partnership that will see Goodable's news content made available to Captivate's 13,200 digital screen displays across North America. Through this partnership, millions of people will see Goodable's uplifting news content specifically designed to improve mental health, every day.
"Goodable and Captivate is a natural partnership," says Jonathan Vize, Director of Content at Goodable. "Our snackable, healthy news stories are the perfect antidote for negative news headlines. Captivate and Goodable both recognize the importance of positive mental health, whether it's in your office, in your apartment, or on a quick elevator ride."
"Goodable shares in our belief that news doesn't always need to be so serious but can be fun, uplifting, and even inspiring! We are thrilled to add Goodable and their 'good news' to our screens and roster of world-class content providers," said Michael Kingston, Director of Global Content at Captivate.
Today, the Captivate network of high-resolution display screens is present in 37 unique metropolitan areas in the U.S. and Canada. Displays are located in elevators, lobbies and high-traffic areas of premier office towers and residential properties, including the Empire State Building, Willis Tower, and several other landmarks. Through this new partnership, Goodable's positive news content will reach Captivate viewers in 2,100 premier locations, giving its users a happy, daily dose of positivity designed to help them feel better, sleep better, and be more productive.
About Goodable
Goodable is a wellness startup that uses the power of news to improve your mental health. Founded in 2020 by veteran Warzone Correspondent Muhammad Lila (CNN, ABC), Goodable has exploded to reach an audience of 80+ million per month, with a revenue model that includes both Enterprise and Health/Wellness subscriptions. In March, Goodable launched the Goodable app, becoming the first-ever news app to be accepted into the health/wellness categories on ioS and Android. Today it delivers wholesome, verified news on-demand to more than 16,000 users in 91+ countries. To learn more, visit www.goodable.co
About Captivate
Captivate is North America's leading digital-out-of-home video network reaching modern professionals on over 13,000 displays in premier locations where they work, live, and play. Captivate connects agencies and brands to high-value audiences, and serves as a turnkey communication solution for our real estate partners. The Captivate network engages millions of professionals daily with live editorial content and contextually relevant advertising. Located in captive environments and inviting interaction, Captivate screens deliver a seamless, engaging viewer experience designed to inform and delight. For more information, please visit www.captivate.com.
Contact Information:
Jonathan Vize
Director of Content
[email protected]
Duaa Zahra
Community and Social Media Manager
[email protected]
Press Release Service by Newswire.com
Original Source: Goodable and Captivate Announce a New Partnership